In the hotel industry, customer experience is always the most important factor. One of the areas that can be significantly improved is the check-in/check-out process – which is often time-consuming and inconvenient. With the development of self-service technology, hotels can optimize this process, bringing maximum convenience to guests.
What is self-service technology?
Self-service in hotels is the application of technology so that guests can check in and check out without the intervention of reception staff. Popular solutions include automatic check-in kiosks that help guests register and check in within minutes, mobile applications that support online check-in, unlock rooms, and quick payments, or facial recognition technology and QR codes that help authenticate identities and reduce waiting times.
What is self-service technology?
The application of self-service technology helps speed up check-in/check-out, save time for guests, and enhance the experience thanks to convenience and flexibility. In addition, this system also helps reduce the workload for receptionists, optimize human resources, and limit direct contact – especially suitable in the post-COVID-19 context. Not only that, self-service also supports hotels in collecting and analyzing smart data, thereby better personalizing services and improving customer satisfaction.
Applying self-service technology not only helps hotels operate more efficiently but also creates sustainable competitive advantages. This is the inevitable trend of the tourism and hotel industry in the digital age!